Janggeon Kim


︎JJK_NYC
     Info
     Resume
     Mood


︎Projects

     Vemvem x Celine Collab
     ATOBOY x REEBOK Collab
     LONG LIVE PLASTIC
     AVIAN LUXE NFT
     MONCLER PROJECT-X
     LOR OP
     Loro Piana x Tintin Collab
     Bode Tokyo Pop-up Store
     Chopova Lowena Branding











︎︎
pepe940801@gmail.com
+1 347 501 1697
© 2023 Janggeon Kim
Mark

Vemvem x Celine Collaboration





Vemvem x Celine Collaboration
Branding
Client: Vemvem & Celine
 



Vemvem is a fashion brand that sells dog clothes mainly for Italian Greyhounds, which need coats that protect against cold weather as a short-haired breed. The collaboration between this brand and Celine, which seeks minimal, sophisticated, and functional design, is expected to have positive results for both brands. Celine will strengthen the message of animal protection while pioneering a new market for dog owners through new-designed dog clothes. In addition, the luxury company will create a new product line more easily by collaborating with a professional brand in a completely different category of dog clothes. Through collaboration with a huge luxury brand called Celine, Vemvem will gain high recognition and the opportunity to showcase its designs and philosophies to more people. In addition, it will be able to challenge new types of products and marketing with a reasonably large budget.
Mark