Universal Life
Case Study, Branding, Magazine
Client: Universal Standard

Universal Standard is a brand that offers styles for customers of all sizes. They asked us to brand their new service, a subscription box, which will launch in 2024, and our team designed everything from case studies to branding for the subscription box. The most important aspect of the campaign was to make the subscription service accessible to customers who are not necessarily fashion conscious. To do this, we envisioned creating a branded magazine that would accompany the subscription, creating a culture that was unique to US, and creating a new community where customers could connect with the brand and other customers through the subscription. We hoped that the campaign would help US build a solid fan base, and that the subscription service would be successful.