Janggeon Kim


︎JJK_NYC
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︎Projects
     Vemvem x Celine Collab
     ATOBOY x REEBOK Collab
     LONG LIVE PLASTIC
     AVIAN LUXE NFT
      MONCLER PROJECT-X
     LOR OP
      Loro Piana x Tintin Collab
     Bode Tokyo Pop-up Store
     Chopova Lowena Branding
     Universal Standard











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pepe940801@gmail.com
+1 347 501 1697 © 2023 Janggeon Kim
Mark

CHOPOVA LOWENA








PRIYATEL
Case Study, Branding
Client: Chopova Lowena 




Chopova Lowena is a luxury brand with a unique aesthetic. Chopova Lowena is based on the Bulgarian and British identities of its two designers. Based on the fact that the brand was created by friends and targets a niche market that shares a very unique aesthetic, I came up with the name Priyatel, which means friend in Bulgarian, as the title of the project. The campaign started by transforming and expanding on their iconic characters. I recreated the female character of Chopova Lowena, painted in pink, with a hand-drawn feel, and created her friends in a similar way. We wanted to establish and strengthen Chopova Lowena's community through these key visuals. From this perspective, our team was able to design a TikTok challenge approach and an exclusive product called Keychain that we felt was the best fit for their product.