Movement LIC













Movement LIC
Branding
Client Movement LIC




For the Movement LIC project, I created a logo that captures the vibrant and dynamic spirit of the climbing community. The final design features an "M" shaped like a climbing hold, with playful elements such as eyes and a mouth, giving it a friendly and approachable vibe. I chose a color palette inspired by the climbing holds themselves, using muted blue, green, orange, yellow, and pink to evoke the joy and energy of the climbing experience. This project allowed me to blend functionality with creativity, resulting in a logo that resonates with both seasoned climbers and newcomers alike.