LONG LIVE PLASTIC
LONG LIVE PLASTIC (PRADA)
Re-Branding
Client: Prada
Prada started the Re-Nylon project in December 2018. However, Prada hasn’t posted about this project for a long time, and since then, Prada has converted all the production of virgin nylon into regenerated nylon. We hope that through promoting their Re-Nylon initiative on social media in a new, more powerful way and opening a pop store in New York City, Prada can get the opportunity to educate people about circular fashion and build brand reputation. With ‘Long Live Plastic (Prada),’ it emphasizes the meaning of recycling plastic as a raw material and using it again for a long time, and Prada's solid position in luxury fashion.