PROJECT-X
PROJECT-X
Bible, World Building, Branding, UI/UX Design
Client: Moncler
Be the “X.” This campaign encourages customers to become the main characters of the story, “X,” offline and online, to experience various experiences and immerse themselves in the worldview. To this end, we drop Comics on our website and Instagram to help customers understand the ‘Moncler Universe.’ Also, through games, they participate in the Hero’s Journey, which protects the Earth from the end. Are you worried about failing?
Don’t worry. The main character is Time Looper.
These engagements naturally help customers think about the environmental pollution problems facing the planet today while enhancing the brand’s core values: challenges and innovations.